Last year's arrive alive DRIVE SOBER campaign included all the typical components: messaging for print, radio and television; materials for police, public health and community groups; sober suds car washes; displays at 37 days of events throughout the summer; messaging in conjunction with OCCID partners - The Beer Store, the Ministry of Transportation, and several boating/cottage associations...

The campaign had a special focus on the new boating legislation in Ontario:

• Video Public Service Announcement with arrest of impaired boater with Ontario Provincial Police and Toronto Police Service 
• Radio Public Service Announcement with testimonial from Ken Crompton whose son Pete died in an impaired boating incident (www.petecrompton.ca)
• Passport to Safety with panel on impaired boating legislation (200,000)
• Impaired Boating Fact Sheet 
• Activities at existing summer venues

The passport to safety and other arrive alive DRIVE SOBER materials (posters mostly) are on display at all Ministry of Transportation Driver and Vehicle Licensing offices and all DriveTest Centres.