Arrive Alive Coasters

arrive alive DRIVE SOBER & ReThink Canada have partnered once again to bring the message of sober driving into the bars on St. Patrick’s Day Weekend 2017.

The coasters were made using a high-impact hydraulic-press to help shape the pieces of car into coasters. Then, the message was laser-etched onto the coasters: “This coaster used to be a car. That car never made it home.”

“Impaired driving remains one of the leading criminal causes of death in Canada,” says Michael Stewart, program director at Arrive Alive. “We wanted to remind people, on the biggest drinking night of the year, that there are consequences to driving drunk—and remind them to use a designated driver, take transit or download The Ride App for a safe ride home.”

arrive alive DRIVE SOBER shared these coasters with local Toronto Bar, The Emmet Ray to remind patrons to get home safe.

Check out some of the media coverage:


CTV News Toronto

Global News


Strategy Online