Consequences PSA

arrive alive DRIVE SOBER® has partnered with York Regional Police Service on a new Public Service Announcement titled “Consequences”. In the past year, we have witnessed some particularly tragic impaired driving fatalities on our roads. The families affected include the Neville-Lakes in Vaughan who lost their three children and the children’s grandfather; the Van De Vorsts in Saskatoon where both parents and their two children were struck and killed by an impaired driver; and the Christidis family whose daughter was struck and killed by an impaired driver while attending Western University – Mr. Christidis suffered a heart attack and died only eight months later.  And there are more.

These stories generated discussion suggesting that our penalties are not tough enough; yet consequences for impaired driving have grown in severity for years with harsher administrative consequences for drivers with BACs from .05 to .08; immediate vehicle impoundment when drivers are charged; zero BACs for novice and young drivers, authority for police to make a demand for drivers to complete SFSTs/DREs, and more. And there are more changes coming.

In 30 seconds, “Consequences” depicts only a few of the penalties for impaired drivers including licence suspension, fines, fees, criminal record, vehicle impoundment, and in a worst case scenario – loss of life. Additional penalties for impaired drivers include increased insurance premiums, ignition interlock condition, remedial measures programs, and possible legal representation costs and relocation or job loss, with total costs typically exceeding $22,500.

Community groups, advocates and police want the public to be know that the penalties are significant. “You won’t like them” said arrive alive DRIVE SOBER Executive Director Anne Leonard, “it’s better for drivers and for all road users if we all plan ahead and driver sober.